Art Oleszczuk

Initiative, Innovation and Impact

With an analyst's mind and a storyteller's heart, I create innovative solutions and propel brand narratives that capture imaginations, inspire action, and grow predictable revenue for startups, mid-market and enterprise organizations. Here are a few examples:

- Instrumental in growth of online marketplace unicorn from $1 Million to $1.2 Billion ARR.
- Overhauled mid-market brand, saving over $250 million in potential losses.
- Scaled EdTech startup, growing user base from zero to over 1 million in the first year.
- Established affiliate and client relationships with Fortune 500 and government partners.

- Founded AI consulting practice to help organizations maximize value from AI tools.

I am passionate about making a lasting positive impact, both professionally, and in the community. Moreover, I bring transparency, respect and servant leadership to every situation. Life is too short to work with jerks.

Join me in a conversation about not just meeting the future, but creating it.

Founder 2023 - Present

Helping organizations define and implement impactful AI strategies that drive sales and marketing efficiency.

Developed AI implementation strategy for new SaaS solution entering the US market.
Leveraged AI to enhance market research, enabling key GTM decisions for startup.
Established an annual marketing plan and AI content strategy for growing non-profit.

Chief Marketing Officer 2020 - 2023

Co-founded EdTech startup for skilled trade career development. Transitioned to advisor role.

Led content and site development, attracting over 1 million new users in 12 months.
Maximized efficient (shoestring) marketing budget to attain aggressive financial goals.
Developed B2B launch strategy, resulting in over $2 Million in revenue in the first year.
Secured deals with Fortune 500 partners, trade groups and federal and state agencies.
Created two proprietary data products, attracting new investors in Series B round.

SVP Industry Marketing 2018 - 2020

Overhauled brand and B2B marketing function for $400M automotive marketplace.
Expanded affiliate partnerships, helping attain 47% market share among new-car shoppers.
Transformed product marketing and team while growing revenue over $50M in two years.
Optimized digital media, events, training, and print ads, boosting funnel efficiency 25%.

VP Research and Analytics 2016 - 2018

Recruited by CEO to help rebuild a company in need of transformation.

Built analytics function from scratch, including new people, processes, and tools.
Created customer-centric culture in the company, growing NPS (Net Promoter Score) 52 points in only two years (from -36 to +16).
Enabled transformational evolution of sales, product, and marketing strategies and tactics.
Reﬁned KPIs and implemented testing best practices, improving speed to market of new solutions and saving $5M in annual marketing spend.

Senior Director Product Marketing 2015 - 2016

Recruited by SVP to create new function for automotive division of $4B global credit bureau.

Established new B2B marketing team, contributing to 18% YoY growth in lender revenue.
Created suite of support services and tools for sales channel partners, including Co-Op funding and ROI analytics, growing market share of all automotive products.

Multiple Sales, Product and Marketing Managament Roles

2001 - 2015

Served in multiple manager and director roles at $7B automotive services powerhouse.

Increased market penetration of media brands (Autotrader and Kelley Blue Book), contributing to 25% CAGR of $150M national accounts business.
Advised C-suite on DealerTrack, Dealer.com and VinSolutions acquisitions, growing revenue of new SaaS division from zero to $4B.
Designed and implemented Voice of Customer program, improving customer lifetime value during exponential new logo growth (5X in five years).